IMPACT OF SOCIAL MEDIA ON STUDENT’S ACADEMIC PERFORMANCE IN UNIVERSITY STUDENTS IN DISTRICT BHAKKAR.
Abstract
Social networks are becoming more popular among university students and are a new way of spending free time They serve as a separate channel for finding the necessary information, both educational and entertaining. Social networking sites have long been valuable platforms for educating and connecting people from various walks of life. Students could express their everyday learning experiences via social media, which positively affects academic success. On the other hand, social media has hurt students' academic success. The present study,” Effect of social media on academic performance of university students,” was conducted in District Bhakkar. A simple random sampling technique was employed to select 200 students from two universities in District Bhakkar. For data collection, a well-structured interview schedule was constructed in the light of research objectives. The collected data was analyzed by using Statistical Package for Social Sciences (SPSS). Both inferential and descriptive statistics were applied for data analysis. The results of this study showed that the majority of the respondents (75%) per month family income was in the range of Rs.20001- 30000, 55% got CGPA between 3.00- 3.90,90% of respondents said that social media is used to greatly extend to exchange knowledge with your peers. Hypotheses “There is an association between hours spent on social media and academic performance of students” and “There is an association between type of family and academic performance of students” were accepted. Based on the findings, it is suggested that Students should be educated on the influence of social media on their academic performance. Students should be monitored by teachers and parents on how they use these sites. Teachers should ensure they use social media as a tool to improve the academic performance of students in universities.
Keywords: Social media, academic performance, impact, entertainment, social networking sites
